by Dr. Jeffrey Lant
What would you say about a business owner who said these kinds of things about his occupation?
You say your job is like "mopping the floor" and "cleaning up the mess."
You complain that what you do is "confining" and "frustrating".
You moan and groan that "nothing beats a day where I can make an escape, I break out."
You whine about how difficult your challenges are because "I'll be honest with you. This is really hard."
What would your opinion be of such a person and his chances for success? Would you want to be around this person, to emulate that negativity? Would you want your children to grow up ready, willing and able at the drop of a hat to ladle out such lamentations and self pity by the bucket, like the man who spouted these telling, quoted words?
That man is the President of the United States, Barrack Obama, the pampered resident of 1600 Pennsylvania Ave. The man with the biggest, most important job in the world... a man whose golden prize offers immeasurable possibilities for transforming lives... but seems to give him no joy at all.
Seen a photo of the president lately? His lips are pursed, brow furrowed and intent, the body language contained, controlled, the famous "don't touch me" quality, smiles cool, fleeting, and unbelievable. Is it any surprise his presidential ratings have dropped like a stone? We all want to like him... but it's becoming increasingly difficult because he doesn't seem to want to like us... "the people" he is there to serve, inspire, motivate, and enhance.
Do you approach your business looking like you were weaned on a pickle?
It was the irrepressible Alice Roosevelt Longworth, daughter of a president, married to a speaker of the U.S. House of Representatives, who nailed Calvin Coolidge forever more, declaring he looked like a man weaned on a pickle. Coolidge, too, was the master of frosty distances and the laconic. Again, it was just so hard to like him!
Is that you? Do you bring everything to the table except the one thing that trumps all the others: joy! Then you are hurting your business, your fortune, and to a certitude, yourself.
Start with Robert Burns, perceive yourself
In his celebrated poem "To a louse" , Burns writes of a young woman coming to the kirk inappropriately dressed to kill, preening and posturing, little sensing she is also showing off a louse, lazily trespassing her over-combed locks. This sight, and Burns' poetic talents, turn this incident into stunning insight:
"O would some Power the gift to give us To see ourselves as others see us! It would from many a blunder free us, And foolish notion:"
The first thing to do is review yourself "warts and all", to see yourself as others see you. Is there a business person in the world who actually wants to be a person putting off others, the very people whose respect and admiration he should be doing everything to garner and maintain?
Evolving into a person whose joy is manifest in all aspects of her job means undertaking a self-scrutiny which must be honest, candid, stark, and unyielding. After all, you may well find one painful trait after another and must be ready to see them as in a spotlight.
Walk yourself through a day in your life
Your model here is Frank Capra's ever relevant classic film "It's A Wonderful Life", where a man is forced to see himself as he is and see how many lives he has touched. It's a good beginning for your own self tour.
Start with your smile
A smile doesn't mean all is well. It is not some cosmetic to mask reality. Rather, it is a statement that, whatever else is going on, bad, even catastrophic, you intend to be a beacon of welcome, someone striving to lighten the load for others, not to contribute to it by your gloomy visage and off-putting demeanor. In others words, you intend to make a heartfelt difference, one smile at a time. Each smile is a sign of possibilities, unlike a frown, scowl or evident disapproval which is a door shut and locked in the face of all who unhappily come across you.
Do you welcome your customers... or merely (and inadequately) acknowledge them?
Watch yourself as you perform your daily customer contacts. Are you easing the way for others with a manner congenial and forthcoming? Even the great French King Louis XIV, master of the greatest of kingdoms, used always to doff his bonnet with celerity and style to EVERY woman he encountered, be she serving wench or marquise.
Count the moans, groans, whines and all the renditions of "poor little me" in a single day
As is clear from his quoted remarks above, President Obama, is a man with an unflattering tendency to invite folks to feel sorry for him. Him! President of these United States! Him! Waited on everywhere he goes... with access to the world... flattered... consulted... revered... deferred to. Rich, powerful, caressed, cosseted to a degree we can only imagine... yet wanting us to feel sorry for "poor little me", whose job is so hard, so demanding, so limiting. Come on!
Your customers want what we want from our chief executives: the power of potential; a feeling that here, right in front of us, we have a person of care, empathy, concern, and sincere interest; a person who enthuses us about the road to come, difficult yes, challenging to be sure, but replete with possibilities for all. Is that how you approach your customers, as a person of possibilities, an empowerer, for whom the glass is always half full, not discouragingly half empty? With whom do you think your customers want to do business?
Joy the sine qua non
It takes many things to be a business success, conjuring sales and profits wherever you go; products of value, excellent personnel, offers that cause folks to pause in their tracks. ALL are necessary. But no single factor is as important as the joy you bring to your job, because that joy will inspire all and ensure success. Joy enables and empowers. It attracts and motivates. It takes the difficult and transforms it into the wished for future. It is your gift to the world... and to yourself.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Affiliate Scalper -> http://www.OnlineProfitSite.com/?rd=om8gnpUE
Sunday, 19 December 2010
Thursday, 16 December 2010
The # 1 Marketing Mistake that 90% of marketers are making. Are you?
The # 1 MARKETING MISTAKE that 90% of Marketers are Making. Are you doing this?
By Sandi Hunter
I've been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years.
I'm going to tell you what we've learned and know for a fact so you get better results from your advertising NOW.
If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself. Now all you have to do is promote it. Right? WRONG! Before you spend one dime to promote your website, read this article. Don't make the same mistake made by 90% of marketers that costs them thousands and thousand of dollars, lost leads and lost sales.
You do NOT want to promote your website as your primary method of generating leads. Here's why.
If your website is like 99% of those I have reviewed, it's copy dense. You've got links, video, flash, offers, affiliates, graphics, pages, charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos. The viewer (your potential buyer) doesn't know here to look, what to click on, it's information OVERLOAD. (This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads). The result is immediate. If they don't instantly see what they want they click OFF. Say Goodbye to your lead! You might as well add, "Sorry I wasn't a little more clever about helping you get what you want so I could get what I need." The SMART marketer understands this and says, I want to meet the needs of my viewers. I want to convert my viewers into leads. That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action. This is a very precise experience with a very specific message and directive. How do you this? By creating what is called a Landing Page strictly for promotional purposes.
What is a Landing page? It's also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead. The concept is simple, pitch an offer, the looker completes a form. They are enticed by the offer, you get a lead. You've converted a looker into a LEAD!
Why is the promotion of Landing Page(s) INSTEAD of your website critical? It's simple. Keep your potential buyers happy and YOU will get better advertising results. Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action. Example: HERE's what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form.
Now, here is a critical point for all you advertisers who think graphics are the king, that more is better. Take a quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy - get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message. We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what? The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated instant play video, got rid of flash, and used just really good ad copy. Landing pages with no video perform better than those with video. Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and limited attention is critical. We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now. Smart marketers recognize this and tell people what they can get and how to get it if they act now!
One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer. You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another. Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with another more effective one before your ad dollars are depleted. Compare this to making edits to a web site that can take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes.
Finally, remember where you are marketing - online. Full page colour graphic ads do well in a full page print ad. My guess is that you don't have the 10 K + for a fully page glossy ad. You are most likely relying on the tried true tested forms of free an low cost advertising like Traffic Exchanges and Safelists. These are powerful ways to promote your product or service and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have a very limited (20 sec or less) to get these people attention. Keeping it simple is just as effective now as it always has been. Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response.
Ok, I want to make sure I have made this point clear as it is so very important. Use LANDING PAGES to generate leads for specific products or services. Use your website to promote your company in general. Landing Pages are ALL about the reader and turning them into a lead. If you want to stock your website with page after page about product development, research, your years in business, how wonderful you are and your customers think you are, put all of that on your website. Content about your company, products and services is of course valuable for many reasons, post it to your site but don't rely on this as you one and only lead generator.
Now, let's dig a little deeper into your advertising strategy. Look at your ad or your landing page. I mean really look at it.
Do you have a clear benefit headline to get attention. Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now! Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer! Or if not a buyer at least to take some action - to respond to your offer, join your newsletter, try a free sample, participate in a free trial. Whatever get them to DO something! You accomplish this with well written offers not with blinking links, and boring videos that take forever to load. Have you included an OPTIN to your company mailing, newsletter, product updates etc? This is a CRITICAL inclusion. A Landing page doubles as a List Building Tool. Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.
Review your advertising material. Is it about YOU or is it about your potential buyer? If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad. Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities. Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it! Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it. But wait if you buy now you get X, Y and Z too! Watch how they give you the pitch, make the offer, then make a better offer, and than a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action.
Ok here is your homework. If you don't have an ad strategy that accomplishes this you have failed your first lesson in online marketing. Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer. Get back to basics. Your goal is always to compel action. Don't risk making anyone wait to see what you offer. Get to the point instantly. Web surfers are easily bored. Get their attention INSTANTLY or they are gone! You may get a hit on your ad, but you can quickly send people away with a poorly thought out advertising strategy. Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow. About the Author
About the Author
Sandi Hunter is the Director of Website Development at Worldprofit Inc. As a result of the company's home business bootcamp training and resources devoted to small and home based business, Worldprofit has become known as the Home Business Experts. Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Total Traffic Annihilation -> http://www.OnlineProfitSite.com/?rd=nz5S2giJ
By Sandi Hunter
I've been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years.
I'm going to tell you what we've learned and know for a fact so you get better results from your advertising NOW.
If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself. Now all you have to do is promote it. Right? WRONG! Before you spend one dime to promote your website, read this article. Don't make the same mistake made by 90% of marketers that costs them thousands and thousand of dollars, lost leads and lost sales.
You do NOT want to promote your website as your primary method of generating leads. Here's why.
If your website is like 99% of those I have reviewed, it's copy dense. You've got links, video, flash, offers, affiliates, graphics, pages, charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos. The viewer (your potential buyer) doesn't know here to look, what to click on, it's information OVERLOAD. (This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads). The result is immediate. If they don't instantly see what they want they click OFF. Say Goodbye to your lead! You might as well add, "Sorry I wasn't a little more clever about helping you get what you want so I could get what I need." The SMART marketer understands this and says, I want to meet the needs of my viewers. I want to convert my viewers into leads. That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action. This is a very precise experience with a very specific message and directive. How do you this? By creating what is called a Landing Page strictly for promotional purposes.
What is a Landing page? It's also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead. The concept is simple, pitch an offer, the looker completes a form. They are enticed by the offer, you get a lead. You've converted a looker into a LEAD!
Why is the promotion of Landing Page(s) INSTEAD of your website critical? It's simple. Keep your potential buyers happy and YOU will get better advertising results. Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action. Example: HERE's what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form.
Now, here is a critical point for all you advertisers who think graphics are the king, that more is better. Take a quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy - get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message. We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what? The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated instant play video, got rid of flash, and used just really good ad copy. Landing pages with no video perform better than those with video. Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and limited attention is critical. We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now. Smart marketers recognize this and tell people what they can get and how to get it if they act now!
One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer. You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another. Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with another more effective one before your ad dollars are depleted. Compare this to making edits to a web site that can take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes.
Finally, remember where you are marketing - online. Full page colour graphic ads do well in a full page print ad. My guess is that you don't have the 10 K + for a fully page glossy ad. You are most likely relying on the tried true tested forms of free an low cost advertising like Traffic Exchanges and Safelists. These are powerful ways to promote your product or service and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have a very limited (20 sec or less) to get these people attention. Keeping it simple is just as effective now as it always has been. Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response.
Ok, I want to make sure I have made this point clear as it is so very important. Use LANDING PAGES to generate leads for specific products or services. Use your website to promote your company in general. Landing Pages are ALL about the reader and turning them into a lead. If you want to stock your website with page after page about product development, research, your years in business, how wonderful you are and your customers think you are, put all of that on your website. Content about your company, products and services is of course valuable for many reasons, post it to your site but don't rely on this as you one and only lead generator.
Now, let's dig a little deeper into your advertising strategy. Look at your ad or your landing page. I mean really look at it.
Do you have a clear benefit headline to get attention. Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now! Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer! Or if not a buyer at least to take some action - to respond to your offer, join your newsletter, try a free sample, participate in a free trial. Whatever get them to DO something! You accomplish this with well written offers not with blinking links, and boring videos that take forever to load. Have you included an OPTIN to your company mailing, newsletter, product updates etc? This is a CRITICAL inclusion. A Landing page doubles as a List Building Tool. Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.
Review your advertising material. Is it about YOU or is it about your potential buyer? If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad. Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities. Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it! Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it. But wait if you buy now you get X, Y and Z too! Watch how they give you the pitch, make the offer, then make a better offer, and than a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action.
Ok here is your homework. If you don't have an ad strategy that accomplishes this you have failed your first lesson in online marketing. Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer. Get back to basics. Your goal is always to compel action. Don't risk making anyone wait to see what you offer. Get to the point instantly. Web surfers are easily bored. Get their attention INSTANTLY or they are gone! You may get a hit on your ad, but you can quickly send people away with a poorly thought out advertising strategy. Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow. About the Author
About the Author
Sandi Hunter is the Director of Website Development at Worldprofit Inc. As a result of the company's home business bootcamp training and resources devoted to small and home based business, Worldprofit has become known as the Home Business Experts. Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Total Traffic Annihilation -> http://www.OnlineProfitSite.com/?rd=nz5S2giJ
Friday, 10 December 2010
An appreciation of the life of Elizabeth Edwards, a great lady who unexpectedly touched our lives.
by Dr. Jeffrey Lant
It wasn't supposed to end this way. John and Elizabeth Edwards had a plan.... and were entirely, happily focused on its achievement.
Having failed to achieve the Democratic presidential nomination in 2004 (which didn't worry this effervescent pair one whit), their task was clear: persuade Massachusetts senator Democratic presidential nominee John Kerry that they (for then they were always a couple) were what he needed for victory.
Then work relentlessly to move up.... a second vice presidential term in 2008.... then the heady joys of the 2012 Democratic presidential nomination... then, as they strode into their inaugural ball, "Ladies and Gentlemen, the President of the United States and the First Lady, Elizabeth Edwards."
Theirs was more than a plan... it was a reality so clear and certain they could taste it.
In these days, Elizabeth Edwards did as she was told. Her task (unannounced of course) was nothing less than helping America swallow John Edwards, preparing the way for his all-but-certain coronation.
Even in the early days, America was cautious about Edwards... he was too handsome, too glib, that Southern golden boy smile flashing too often, too automatically. We might be persuaded to like him... but we didn't entirely like him yet.
Which was where Elizabeth Edwards came in. She we could identify with at once. Her smile was warm... her manner congenial, believable. People didn't know her then... but as they did, they liked her. While catty commentators purred that she looked like his mother, mothers everywhere thought: "if he could truly love this good woman of a few extra pounds, he was indeed a good man and worth a second look."
It was a winning formula.
But, it was threatened from its earliest days.
John Edwards, you see, had the wandering eye... and Elizabeth now had cancer. Fate, the master of irony, was not such an easy thing as they had supposed.
Now choices had to be made. Elizabeth needed constant treatment... John Edwards, in the time-tested behavior of men who did not stand by their gals, decided to give infidelity a whirl, with his own particular bedside manner. Why not? He was, after all, the golden boy... and Elizabeth would, he knew, stand by him whatever he did to her.
Bit by bit the facts came out. Had the senator had an affair?
No, he said, he had not. It was all a tissue of lies perpetrated by his political opponents.
Are you sure, senator? Well, okay, I erred but just (he was adamant) for one night and the child being hawked as his own was... someone else's. Not his, so help me God.
Are sure, senator? Well, okay, the affair was longer than I said... but, I swear, the child is not mine.
Are you sure, senator? Well, okay, it is my child, sure as shooting.
And what of Elizabeth Edwards? Struggling as she was with an illness getting more and more serious she had, at that exact moment, to confront the fact that her husband, the man she believed in, had lied to her and lied and lied again, always confident of the forgiveness that golden boys believe is theirs when their mates are plainer with extra pounds. There was here, as there always is, the whiff that she was lucky to have him, then flash that thousand-volt, always-winning smile, the one that makes friends and influences people.
This time it didn't work... for, in Elizabeth Edwards, America was already aware of what she had that was so deeply lacking in her unrelentingly cynical and prevaricating mate. She was real, genuine, authentic, a woman confronting the failure of her body and her mate with self-control, dignity, and honesty. Thus, John Edwards learned the hard way that you cannot cheat on the woman you have lied to when that woman is in the process of becoming a saint.
In her last Facebook session, Elizabeth Edwards said a graceful good-bye to her many friends worldwide, people whose lives her authentic behavior and courage had inspired:
"I have been sustained throughout my life," she wrote "by three saving graces -- my family, my friends, and a faith in the power of resilience and hope. The days of our lives, for all of us, are numbered. We know that."
Thus, simply, Elizabeth Edwards ended a life of events spectacular and heart-rending. At the end, she was no longer defined as John Edward's wife, the designated junior partner. She had long ago surpassed him in importance and stature. It was she America looked to for inspiration, kindness and care.
Scourged by the tragic death of her beloved first-born son, by the blatant betrayal of her mate, and by insistent, weakening health crises, Elizabeth Edwards showed us all how to grow while confronting issues which cripple and demoralize so many. In private, she no doubt gave way to doubt, pain, and that sickening feeling when one confronts the loss of life and love. But whatever her private demons, publicly Elizabeth Edwards moved towards her destiny with a manner invariably gracious and an unshakable message of inspiration and joy.
Thus, at her deathbed, there was the feeling that a great lady was passing. Thousands worldwide stopped to inquire how she was... and to wonder at her unfailing generosity even at this penultimate moment.
And what of John Edwards, now separated from the woman he had spurned and lied to? "A family friend said John Edwards was present." Did he flash his mega-watt smile, that now seemed so contrived? Did he whisper death-bed condolences to the woman he had insulted and who knew just what any of his words were worth?
I think in the end, seeing for him a long life without any of his dreams achieved... or even an ability to dream at all; I think she smiled at him, knowing all, forgiving much, and held his hand for a moment, ready for an eternity she did not fear.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling business books. Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Total Traffic Annihilation -> http://www.OnlineProfitSite.com/?rd=nz5S2giJ
It wasn't supposed to end this way. John and Elizabeth Edwards had a plan.... and were entirely, happily focused on its achievement.
Having failed to achieve the Democratic presidential nomination in 2004 (which didn't worry this effervescent pair one whit), their task was clear: persuade Massachusetts senator Democratic presidential nominee John Kerry that they (for then they were always a couple) were what he needed for victory.
Then work relentlessly to move up.... a second vice presidential term in 2008.... then the heady joys of the 2012 Democratic presidential nomination... then, as they strode into their inaugural ball, "Ladies and Gentlemen, the President of the United States and the First Lady, Elizabeth Edwards."
Theirs was more than a plan... it was a reality so clear and certain they could taste it.
In these days, Elizabeth Edwards did as she was told. Her task (unannounced of course) was nothing less than helping America swallow John Edwards, preparing the way for his all-but-certain coronation.
Even in the early days, America was cautious about Edwards... he was too handsome, too glib, that Southern golden boy smile flashing too often, too automatically. We might be persuaded to like him... but we didn't entirely like him yet.
Which was where Elizabeth Edwards came in. She we could identify with at once. Her smile was warm... her manner congenial, believable. People didn't know her then... but as they did, they liked her. While catty commentators purred that she looked like his mother, mothers everywhere thought: "if he could truly love this good woman of a few extra pounds, he was indeed a good man and worth a second look."
It was a winning formula.
But, it was threatened from its earliest days.
John Edwards, you see, had the wandering eye... and Elizabeth now had cancer. Fate, the master of irony, was not such an easy thing as they had supposed.
Now choices had to be made. Elizabeth needed constant treatment... John Edwards, in the time-tested behavior of men who did not stand by their gals, decided to give infidelity a whirl, with his own particular bedside manner. Why not? He was, after all, the golden boy... and Elizabeth would, he knew, stand by him whatever he did to her.
Bit by bit the facts came out. Had the senator had an affair?
No, he said, he had not. It was all a tissue of lies perpetrated by his political opponents.
Are you sure, senator? Well, okay, I erred but just (he was adamant) for one night and the child being hawked as his own was... someone else's. Not his, so help me God.
Are sure, senator? Well, okay, the affair was longer than I said... but, I swear, the child is not mine.
Are you sure, senator? Well, okay, it is my child, sure as shooting.
And what of Elizabeth Edwards? Struggling as she was with an illness getting more and more serious she had, at that exact moment, to confront the fact that her husband, the man she believed in, had lied to her and lied and lied again, always confident of the forgiveness that golden boys believe is theirs when their mates are plainer with extra pounds. There was here, as there always is, the whiff that she was lucky to have him, then flash that thousand-volt, always-winning smile, the one that makes friends and influences people.
This time it didn't work... for, in Elizabeth Edwards, America was already aware of what she had that was so deeply lacking in her unrelentingly cynical and prevaricating mate. She was real, genuine, authentic, a woman confronting the failure of her body and her mate with self-control, dignity, and honesty. Thus, John Edwards learned the hard way that you cannot cheat on the woman you have lied to when that woman is in the process of becoming a saint.
In her last Facebook session, Elizabeth Edwards said a graceful good-bye to her many friends worldwide, people whose lives her authentic behavior and courage had inspired:
"I have been sustained throughout my life," she wrote "by three saving graces -- my family, my friends, and a faith in the power of resilience and hope. The days of our lives, for all of us, are numbered. We know that."
Thus, simply, Elizabeth Edwards ended a life of events spectacular and heart-rending. At the end, she was no longer defined as John Edward's wife, the designated junior partner. She had long ago surpassed him in importance and stature. It was she America looked to for inspiration, kindness and care.
Scourged by the tragic death of her beloved first-born son, by the blatant betrayal of her mate, and by insistent, weakening health crises, Elizabeth Edwards showed us all how to grow while confronting issues which cripple and demoralize so many. In private, she no doubt gave way to doubt, pain, and that sickening feeling when one confronts the loss of life and love. But whatever her private demons, publicly Elizabeth Edwards moved towards her destiny with a manner invariably gracious and an unshakable message of inspiration and joy.
Thus, at her deathbed, there was the feeling that a great lady was passing. Thousands worldwide stopped to inquire how she was... and to wonder at her unfailing generosity even at this penultimate moment.
And what of John Edwards, now separated from the woman he had spurned and lied to? "A family friend said John Edwards was present." Did he flash his mega-watt smile, that now seemed so contrived? Did he whisper death-bed condolences to the woman he had insulted and who knew just what any of his words were worth?
I think in the end, seeing for him a long life without any of his dreams achieved... or even an ability to dream at all; I think she smiled at him, knowing all, forgiving much, and held his hand for a moment, ready for an eternity she did not fear.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the author of 18 best-selling business books. Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Total Traffic Annihilation -> http://www.OnlineProfitSite.com/?rd=nz5S2giJ
Saturday, 13 November 2010
CB CASH GRENADE SYSTEM IS DIFFERENT
CB Cash Grenade is backwards and unlike any other online marketing system, I’ve ever reviewed!
For instance, when was the last time anyone asked you what you really wanted out of life?
Sales pages may tell you what you need, and they point to the problems you are having and they promise solutions.
But, they rarely ever ask you what you want, out of life.
The products they sell, while they may be helpful at solving problems, they really never give you what is important in terms of the big picture.
Forgive me if I’m sounding too touchy-feely here.
But this “backwards”, CB Cash Grenade System is going to change my life.
Sure, it’s going to make me more money, but after going over the first few videos, I remembered why I got into online marketing in the first place.
And you know what?
It wasn’t just for the Money!
I wanted to do something and create something that I could be proud of.
I was tired of having a boss tell me to “let it go” when I wanted to do it right and not let it go out the door, all half-assed!
I wanted security because I saw people who were really qualified and good at what they did, axed, and downsized because their supervisor needed to lower the overhead.
This is why I got into being an online entrepreneur, and what this course has led me back too.
As I said, “It’s as backwards as anything I’ve ever seen.”
I don’t know how else to describe it.
First, it teaches you how to find your “Freedom Formula” which is a way of figuring out what you really need out of life, to get what you really want.
Then it converts that into a number of visitors you need to get to your sales funnel, based on real statistics to achieve your ultimate goal!
Now, for the first time in your online career you can forget about money, and just know it will be there!
When you do this system, you are free to apply your skill and finesse to the things in your business that are really important to you.
This program gives you tons of options to help you reach your goal.
Some are creative and allow you to play around and be inventive.
Testing and tweaking, tracking your ideas until you’re happy with the results.
Some other methods in this system are brain dead simple like, do-this and get-that.
It teaches you how to trade this-for-that, and-so-on. So if you have a bad day and you don’t feel like Michelangelo you can still keep your business going.
But all of it, together makes a whole system, for a business unlike any other, because like I said, it’s all based on solid statistics that allow you to not worry about the money and just flourish.
The system will put all the money in your account that you need, if you are honest with yourself, when you’re deciding your “Freedom Formula” in the beginning.
And of course, to make it work, you need to follow the rest of the system.
If you want cutting-edge online marketing tactics, this system is stuffed with all sorts of inventive ideas, on ways to spy on your competition, find the right keywords, the right products, and the best ways to offer them to people (that it also shows you how to find).
Do you want to take advantage of all the specificity that Facebook is capable of offering advertisers?
This system will show you how to do demographic research, and find the people most likely to respond to your offers.
So, you won’t waste a cent taking your offer to the wrong parts of the marketplace.
Unlike, other forms of online marketing that rely heavily on driving more and more traffic until your blue in the face, this system has a built-in-system that allows it to grow, all on its own!
You can literally let the system market itself, while you concentrate on using the methods that are detailed in this system, to create a real value that you can be proud of and that customers will cherish and come back for.
There is so much more to this system than I can describe all in one blog post, but I can say, it has changed my life!
I recommend CB Cash Grenade to anyone who wants to take a step in a more positive, productive and profitable direction.
Business is about more than just money, it’s about what you do, to live the life you want.
Oprah doesn’t worry about money anymore.
She does what she wants, what she loves, and what she’s proud of, and that is what CB Cash Grenade offers to you.
A formula to reach your Freedom!
http://www.onlineprofitsite.com/?rd=ev5Mzrph
For instance, when was the last time anyone asked you what you really wanted out of life?
Sales pages may tell you what you need, and they point to the problems you are having and they promise solutions.
But, they rarely ever ask you what you want, out of life.
The products they sell, while they may be helpful at solving problems, they really never give you what is important in terms of the big picture.
Forgive me if I’m sounding too touchy-feely here.
But this “backwards”, CB Cash Grenade System is going to change my life.
Sure, it’s going to make me more money, but after going over the first few videos, I remembered why I got into online marketing in the first place.
And you know what?
It wasn’t just for the Money!
I wanted to do something and create something that I could be proud of.
I was tired of having a boss tell me to “let it go” when I wanted to do it right and not let it go out the door, all half-assed!
I wanted security because I saw people who were really qualified and good at what they did, axed, and downsized because their supervisor needed to lower the overhead.
This is why I got into being an online entrepreneur, and what this course has led me back too.
As I said, “It’s as backwards as anything I’ve ever seen.”
I don’t know how else to describe it.
First, it teaches you how to find your “Freedom Formula” which is a way of figuring out what you really need out of life, to get what you really want.
Then it converts that into a number of visitors you need to get to your sales funnel, based on real statistics to achieve your ultimate goal!
Now, for the first time in your online career you can forget about money, and just know it will be there!
When you do this system, you are free to apply your skill and finesse to the things in your business that are really important to you.
This program gives you tons of options to help you reach your goal.
Some are creative and allow you to play around and be inventive.
Testing and tweaking, tracking your ideas until you’re happy with the results.
Some other methods in this system are brain dead simple like, do-this and get-that.
It teaches you how to trade this-for-that, and-so-on. So if you have a bad day and you don’t feel like Michelangelo you can still keep your business going.
But all of it, together makes a whole system, for a business unlike any other, because like I said, it’s all based on solid statistics that allow you to not worry about the money and just flourish.
The system will put all the money in your account that you need, if you are honest with yourself, when you’re deciding your “Freedom Formula” in the beginning.
And of course, to make it work, you need to follow the rest of the system.
If you want cutting-edge online marketing tactics, this system is stuffed with all sorts of inventive ideas, on ways to spy on your competition, find the right keywords, the right products, and the best ways to offer them to people (that it also shows you how to find).
Do you want to take advantage of all the specificity that Facebook is capable of offering advertisers?
This system will show you how to do demographic research, and find the people most likely to respond to your offers.
So, you won’t waste a cent taking your offer to the wrong parts of the marketplace.
Unlike, other forms of online marketing that rely heavily on driving more and more traffic until your blue in the face, this system has a built-in-system that allows it to grow, all on its own!
You can literally let the system market itself, while you concentrate on using the methods that are detailed in this system, to create a real value that you can be proud of and that customers will cherish and come back for.
There is so much more to this system than I can describe all in one blog post, but I can say, it has changed my life!
I recommend CB Cash Grenade to anyone who wants to take a step in a more positive, productive and profitable direction.
Business is about more than just money, it’s about what you do, to live the life you want.
Oprah doesn’t worry about money anymore.
She does what she wants, what she loves, and what she’s proud of, and that is what CB Cash Grenade offers to you.
A formula to reach your Freedom!
http://www.onlineprofitsite.com/?rd=ev5Mzrph
Wednesday, 10 November 2010
How to write web site and article content that sells
by Dr. Jeffrey Lant
It was Bill Gates, the sage with prophetic talents
and the deepest of pockets, who said it first: "Content
is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to
produce the site and article content you need so much. Humbly,
I rectify his omission.
Here then are the necessary steps for producing
web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build
relationships and loyalty with your designated populations...
and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are
producing content for?
Say you are running an insurance agency and
want to insure more business from people with
large and valuable art and artifact collections.
Before you write word 1 of content, you must know
and WRITE DOWN a description of the kinds of
people you want to attract. Every word you write
thereafter, all the content you produce is for --
them!
2) Write content that brings you business
In this report, I am showing you how to write site
content that sells. For details on how to write the
great American novel, you must seek other counsel.
Thus, your next step towards producing site
content that sells is to brainstorm subjects and to
craft the all-important title.
Again, consider the insurance agent aiming for
lucrative antique collection accounts. He needs a
title like this: "7 things you need to know about
insuring your antiques and collections." Alternatively,
try this
"7 things you don't know about insuring your
antiques that make you vulnerable."
Or, "5 things you can do right now to
decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest...
the public designated for this content wants to
know, is desperate to know, just where there may be
holes, flaws, and omissions in their policies. Your
content (and your title) play to their need to know,
including fears and anxieties which motivate prompt
response to you.
3) Brainstorm subjects to be included in your article
or site content
The most cogent content is brainstormed and
outlined before a single word is written. First, and
most importantly, sit down at your desk and write
down the topics you want (and your reader must
have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and
(in my execrable hand writing) detail all the key
points about the subject at hand.
Then, having brainstormed all, I arrange these
points in logical order, thus: first do this, then this,
then this, etc.
Brainstorm and point prioritizing are key to
successful content.
Note: for best results, you should have no fewer
than 5 points in any individual article or not more than
10. The content may appear skimpy and inadequate
if you have too few points while having more than 10
over burdens your reader (and future customer), causing
him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have
considered your audience and what they need to know
(and will most thank you for); you have brainstormed
the subjects to be included and arranged them in
the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have
one, don't you), a place where you can write undisturbed,
inviolate to the crafting of superb content
Go there now. Determine your writing schedule. You
should be able to produce draft site content in 2-4
hours, depending on how experienced a writer you
are. Always set a date and time for the conclusion of
Draft 1. Never leave it open-ended. Things without
deadlines are things less likely to be done.
Note: Remember, what you are writing now
must be a conversation between you and your
reader (who is, let's be clear, your future customer,
too.) The content must, therefore, be written accordingly.
The word "you" (meaning you, the reader) must
predominate. You must not write for an amorphous
audience of the unknown. You must write instead to
and for the chief benefit of each individual reader...
just as if the reader was sitting beside you and you
were explaining one thing after another of importance
to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus,
when you have finished Draft 1, let it sit overnight.
It is the rare, experienced, polished writer who can
write such content, review such content, and post
the finished product all in a day. Some may disagree,
but I remain convinced time and patience are necessary
ingredients in the very best content.
When ready, read your content aloud. No sentence
should be more than one breath. If your sentences
are turgid and flow slowly, awkward, break them into
shorter lines, easier to read. Your tempo should be allegro,
not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for...
more revisions. As much time should be spent on
revising your content as writing it in the first place.
This, then, should be your schedule:
Day 1, write the content. On this same day,
do the first revisions.
Day 2, after letting the content sit overnight,
awake early (personally I do this between 5-7 am
because that is when my schedule is clear and
I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content
revision.
3) On Day 3, do a final content review. There
should be few, if any, changes at this point.
Your content should be word perfect, light,
graceful, moving; content that will impact the
reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the
Author details. Having written content that helps
your reader and future customer, it is now manifestly
appropriate to include something that helps you...
and that is precisely what the Resource Box and
About the Author sections do. Treat them accordingly.
Be sure to include all the means you wish customers
to use to get in touch with you, including email, URL,
telephone, cell phone, etc. Believe me, the useful
content you have given them will inspire response.
Depend on it.
Exult. You deserve it!
You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings,
et al. Take a moment to congratulate yourself. You
deserve it.
You have taken what you know and can do and
transformed it into a focused means of generating
new customers and really helping them. You may be a
tad fatigued by your effort; that's natural. But what
you've written can live for years and help thousands.
And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where
small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Auto Blog Samurai -> http://www.OnlineProfitSite.com/?rd=tv4axiXv
It was Bill Gates, the sage with prophetic talents
and the deepest of pockets, who said it first: "Content
is king." Per usual billionaire Bill was right.
Problem is, he omitted the directions on how to
produce the site and article content you need so much. Humbly,
I rectify his omission.
Here then are the necessary steps for producing
web site and article copy that sells.
1) Know thy audience.
The purpose of creating site content is to build
relationships and loyalty with your designated populations...
and produce content that gets them to RETURN and RESPOND.
Are you, therefore, clear on just who you are
producing content for?
Say you are running an insurance agency and
want to insure more business from people with
large and valuable art and artifact collections.
Before you write word 1 of content, you must know
and WRITE DOWN a description of the kinds of
people you want to attract. Every word you write
thereafter, all the content you produce is for --
them!
2) Write content that brings you business
In this report, I am showing you how to write site
content that sells. For details on how to write the
great American novel, you must seek other counsel.
Thus, your next step towards producing site
content that sells is to brainstorm subjects and to
craft the all-important title.
Again, consider the insurance agent aiming for
lucrative antique collection accounts. He needs a
title like this: "7 things you need to know about
insuring your antiques and collections." Alternatively,
try this
"7 things you don't know about insuring your
antiques that make you vulnerable."
Or, "5 things you can do right now to
decrease the cost of your antiques insurance."
Note: a title like this peeks reader interest...
the public designated for this content wants to
know, is desperate to know, just where there may be
holes, flaws, and omissions in their policies. Your
content (and your title) play to their need to know,
including fears and anxieties which motivate prompt
response to you.
3) Brainstorm subjects to be included in your article
or site content
The most cogent content is brainstormed and
outlined before a single word is written. First, and
most importantly, sit down at your desk and write
down the topics you want (and your reader must
have) in this content.
Personally, I take one 8 1/2 by 11 inch sheet and
(in my execrable hand writing) detail all the key
points about the subject at hand.
Then, having brainstormed all, I arrange these
points in logical order, thus: first do this, then this,
then this, etc.
Brainstorm and point prioritizing are key to
successful content.
Note: for best results, you should have no fewer
than 5 points in any individual article or not more than
10. The content may appear skimpy and inadequate
if you have too few points while having more than 10
over burdens your reader (and future customer), causing
him to postpone reading -- and response!
4) Now write.
You are now ready to write the content, for you have
considered your audience and what they need to know
(and will most thank you for); you have brainstormed
the subjects to be included and arranged them in
the proper order. Yes, you are ready to write.
Sit yourself down in your writing place (you do have
one, don't you), a place where you can write undisturbed,
inviolate to the crafting of superb content
Go there now. Determine your writing schedule. You
should be able to produce draft site content in 2-4
hours, depending on how experienced a writer you
are. Always set a date and time for the conclusion of
Draft 1. Never leave it open-ended. Things without
deadlines are things less likely to be done.
Note: Remember, what you are writing now
must be a conversation between you and your
reader (who is, let's be clear, your future customer,
too.) The content must, therefore, be written accordingly.
The word "you" (meaning you, the reader) must
predominate. You must not write for an amorphous
audience of the unknown. You must write instead to
and for the chief benefit of each individual reader...
just as if the reader was sitting beside you and you
were explaining one thing after another of importance
to her. This is vital.
5) Read, review, revise your content.
Now hear this: the best writing is re-writing. Thus,
when you have finished Draft 1, let it sit overnight.
It is the rare, experienced, polished writer who can
write such content, review such content, and post
the finished product all in a day. Some may disagree,
but I remain convinced time and patience are necessary
ingredients in the very best content.
When ready, read your content aloud. No sentence
should be more than one breath. If your sentences
are turgid and flow slowly, awkward, break them into
shorter lines, easier to read. Your tempo should be allegro,
not andante.
6) Revise, revise, revise.
Having finished your first revisions, it is time for...
more revisions. As much time should be spent on
revising your content as writing it in the first place.
This, then, should be your schedule:
Day 1, write the content. On this same day,
do the first revisions.
Day 2, after letting the content sit overnight,
awake early (personally I do this between 5-7 am
because that is when my schedule is clear and
I have the fewest interruptions. In other words, I
can focus.) Then do at least one more content
revision.
3) On Day 3, do a final content review. There
should be few, if any, changes at this point.
Your content should be word perfect, light,
graceful, moving; content that will impact the
reader, because it impacts you!
7) The Resource Box
Now add the crucial Resource Box and About the
Author details. Having written content that helps
your reader and future customer, it is now manifestly
appropriate to include something that helps you...
and that is precisely what the Resource Box and
About the Author sections do. Treat them accordingly.
Be sure to include all the means you wish customers
to use to get in touch with you, including email, URL,
telephone, cell phone, etc. Believe me, the useful
content you have given them will inspire response.
Depend on it.
Exult. You deserve it!
You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings,
et al. Take a moment to congratulate yourself. You
deserve it.
You have taken what you know and can do and
transformed it into a focused means of generating
new customers and really helping them. You may be a
tad fatigued by your effort; that's natural. But what
you've written can live for years and help thousands.
And that's a true cause for jubilation.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where
small and home-based businesses learn how to profit online through automation. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! Republished with author's permission by Elspeth Anderson http://OnlineProfitSite.com. Check out Auto Blog Samurai -> http://www.OnlineProfitSite.com/?rd=tv4axiXv
Monday, 11 October 2010
Smart Tips For Your Personal And Business Success by Dr. Jeffrey Lant
Today..........
On the tragedy of Tyler Clementi and what you can do
to turn it into a better Internet for us all.
by Dr. Jeffrey Lant
The words come easily about a thoughtless incident
engineered by unthinking adolescents
appalling
egregious
selfish
stupid
malicious.
The facts have flashed around the world.
A freshman at Rutgers University, Tyler Clementi, literally just
days into his first term, had an encounter with another
student, a male student.
His peeping tom roommates, one male, one female,
had the bright idea of posting live feed of the tryst on
the net for the titillation and second-hand jollies of a world
that can't seem to get enough of the intrusive and lascivious,
no matter how invasive the source.
All this was bad enough, thoroughly, unequivocally
wrong.
But worse was quick to come.
A young man in a new, strange environment learning what
had been done, faced in his mind a future replete with embarrassing
confessions at home, taunts from bigoted classmates,
ridicule and recriminations for what was no more
than a private act of consensual love at a great
liberal institution.
Tyler, literally helpless, saw only one way to cope,
and so at the very dawn of adult life he took that life,
by leaping into eternity from the George Washington Bridge,
a premature statistic with stillborn potential.
Not the net but its misusers at fault
For those who dislike and mistrust the Internet, the
Clementi case has been a godsend. Now here is an
opportunity to lambast and to deprecate the Internet as
a hotbed of lying, prevarication, deception, malice
aforethought, and unfathomable immorality. These
vociferous folk say the Internet must be hobbled,
controlled, contained, regulated and eviscerated of
its almost satanic power for mayhem and evil.
But such critics are wrong.
The Internet is neither good nor bad; it is only what
the minds of men have made it.
As such we must look into ourselves to find
solutions to a problem that threatens to engulf and
destroy the great institution the Internet has become.
The solution starts with you, and it starts today
from your computer. Here is what must be done
by all of us, without a moment's delay, lest we tarry
too long and lose this race for the soul of the Internet.
1) Never post anonymous comments about
anyone. If you have something to say, have the
courage of your convictions, not the dutch courage
of anonymity. Yes, anonymity has its benefits, but these
are dwarfed by the hurtful and malicious comments
which are bold only because unclaimed by their
perpetrators.
2) Tell owners of sites publishing anonymous
comments that what they are doing is reprehensible,
dishonorable, cowardly and injudicious. One such comment
from just one person may cause a shrug from the site owners
and publishers. But one comment launches the forces of
outraged morality which have ignored, evaded, and winked too
long at these abuses.
3) Boycott sites which publish and condone
the malice and pain of anonymous comments.
Boycott advertisers on such sites. And tell them you
are doing so. Money talks, especially when it walks.
4) Use the majesty of fair play to rout those who
present and sustain the dedicated, premeditated
evil of anonymous commentary. Post a comment
whenever you see anonymity used for destruction.
Remind readers that the one attacked has not
been asked for rebuttal and fair response.
5) Be honest in describing acts of anonymous
commentary, films, video, etc which set out to
hurt and malign. These are not "pranks" (as
the Rudgers perpetrators claim); they are
deliberate acts of hate, violence, and vicious
destruction and must be regarded and dealt
with accordingly.
6) Don't regard the publication and posting of
intimate personal business as anything other
than a clear violation of an individual's essential
right to privacy. You must be quite clear on this!
7) Assume that the people publishing anonymous
comments have an axe to grind, a personal motive
behind their remarks, an arriere pensee They wish
to be perceived as delivering the truth, while in
reality cloaking their own objectives behind the
shield of anonymity. This allows them to lie, cloak,
run, hide, deceive and avoid any responsibility
whatsoever while the gullible and credulous are manipulated.
8) See if the site publishing the hurtful anonymous
commentary has a listed owner, address, phone,
e-mail etc.; someone in a responsible position who
can remove comments clearly designed to
agitate, calumniate, and besmirch -- or is the
site impervious and inhospitable to the need for
accuracy and fairness.
Above all, recognize this: all that must happen for evil
to prevail is for men of good will and progressive
outlook to do nothing. The time is here for these good people,
including you, to use your powers for goodness,
before a handful of malicious, hateful, mean-
spirited people of unrelenting negativity and disguised
motive cause the Internet to stumble and fall,
brought down by a bacillus which can and must be
eradicated now.
This all comes too late of course for Tyler Clementi, young,
confused, who died alone and who might have left no footprint
here at all. But this lad gone too soon is instead a source
for cosmic change of the utmost importance
to the myriad activities and communications of mankind
universal on the Information Highway. His death, tragic as it
is, does have meaning for he has helped cleanse the
Internet of a great evil. Sleep well, young Tyler for we shall not
forget you, victim of malice, inspiration for reform. You have
done your work and it is good.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
On the tragedy of Tyler Clementi and what you can do
to turn it into a better Internet for us all.
by Dr. Jeffrey Lant
The words come easily about a thoughtless incident
engineered by unthinking adolescents
appalling
egregious
selfish
stupid
malicious.
The facts have flashed around the world.
A freshman at Rutgers University, Tyler Clementi, literally just
days into his first term, had an encounter with another
student, a male student.
His peeping tom roommates, one male, one female,
had the bright idea of posting live feed of the tryst on
the net for the titillation and second-hand jollies of a world
that can't seem to get enough of the intrusive and lascivious,
no matter how invasive the source.
All this was bad enough, thoroughly, unequivocally
wrong.
But worse was quick to come.
A young man in a new, strange environment learning what
had been done, faced in his mind a future replete with embarrassing
confessions at home, taunts from bigoted classmates,
ridicule and recriminations for what was no more
than a private act of consensual love at a great
liberal institution.
Tyler, literally helpless, saw only one way to cope,
and so at the very dawn of adult life he took that life,
by leaping into eternity from the George Washington Bridge,
a premature statistic with stillborn potential.
Not the net but its misusers at fault
For those who dislike and mistrust the Internet, the
Clementi case has been a godsend. Now here is an
opportunity to lambast and to deprecate the Internet as
a hotbed of lying, prevarication, deception, malice
aforethought, and unfathomable immorality. These
vociferous folk say the Internet must be hobbled,
controlled, contained, regulated and eviscerated of
its almost satanic power for mayhem and evil.
But such critics are wrong.
The Internet is neither good nor bad; it is only what
the minds of men have made it.
As such we must look into ourselves to find
solutions to a problem that threatens to engulf and
destroy the great institution the Internet has become.
The solution starts with you, and it starts today
from your computer. Here is what must be done
by all of us, without a moment's delay, lest we tarry
too long and lose this race for the soul of the Internet.
1) Never post anonymous comments about
anyone. If you have something to say, have the
courage of your convictions, not the dutch courage
of anonymity. Yes, anonymity has its benefits, but these
are dwarfed by the hurtful and malicious comments
which are bold only because unclaimed by their
perpetrators.
2) Tell owners of sites publishing anonymous
comments that what they are doing is reprehensible,
dishonorable, cowardly and injudicious. One such comment
from just one person may cause a shrug from the site owners
and publishers. But one comment launches the forces of
outraged morality which have ignored, evaded, and winked too
long at these abuses.
3) Boycott sites which publish and condone
the malice and pain of anonymous comments.
Boycott advertisers on such sites. And tell them you
are doing so. Money talks, especially when it walks.
4) Use the majesty of fair play to rout those who
present and sustain the dedicated, premeditated
evil of anonymous commentary. Post a comment
whenever you see anonymity used for destruction.
Remind readers that the one attacked has not
been asked for rebuttal and fair response.
5) Be honest in describing acts of anonymous
commentary, films, video, etc which set out to
hurt and malign. These are not "pranks" (as
the Rudgers perpetrators claim); they are
deliberate acts of hate, violence, and vicious
destruction and must be regarded and dealt
with accordingly.
6) Don't regard the publication and posting of
intimate personal business as anything other
than a clear violation of an individual's essential
right to privacy. You must be quite clear on this!
7) Assume that the people publishing anonymous
comments have an axe to grind, a personal motive
behind their remarks, an arriere pensee They wish
to be perceived as delivering the truth, while in
reality cloaking their own objectives behind the
shield of anonymity. This allows them to lie, cloak,
run, hide, deceive and avoid any responsibility
whatsoever while the gullible and credulous are manipulated.
8) See if the site publishing the hurtful anonymous
commentary has a listed owner, address, phone,
e-mail etc.; someone in a responsible position who
can remove comments clearly designed to
agitate, calumniate, and besmirch -- or is the
site impervious and inhospitable to the need for
accuracy and fairness.
Above all, recognize this: all that must happen for evil
to prevail is for men of good will and progressive
outlook to do nothing. The time is here for these good people,
including you, to use your powers for goodness,
before a handful of malicious, hateful, mean-
spirited people of unrelenting negativity and disguised
motive cause the Internet to stumble and fall,
brought down by a bacillus which can and must be
eradicated now.
This all comes too late of course for Tyler Clementi, young,
confused, who died alone and who might have left no footprint
here at all. But this lad gone too soon is instead a source
for cosmic change of the utmost importance
to the myriad activities and communications of mankind
universal on the Information Highway. His death, tragic as it
is, does have meaning for he has helped cleanse the
Internet of a great evil. Sleep well, young Tyler for we shall not
forget you, victim of malice, inspiration for reform. You have
done your work and it is good.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online through automation. Attend Dr. Lant's
live webcast TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
Monday, 20 September 2010
Putting the most powerful word in marketing to work for you! by Dr. Jeffrey Lant
There’s a word — a single word — which can fill
your coffers day after day. Smart marketers
triumph with it… while the also-rans scratch
their heads looking for the formula which
invariably yields those golden results.
You’ve simply got to know the word…and how
to use it ….] to make sale after sale and expand your
profits, even in dismal economic times.
Tah-dah! The all-powerful word is “free”!
Smart marketers know that the power of free
NEVER diminishes. People have always wanted…
and they will always want … free stuff.
Your task is to use the power of free to make
sales and increase profits… while not fatally turning
into merely a dispenser of free stuff and nothing more.
Brain storm all the things you give away already
The truth is, right now you’re probably already doing
and/or giving away one thing after another… while not
getting any credit for them whatsoever. Whoa! This is
because you have not brain stormed what you do in
your business. In other words, you are now doing things
that could be leveraged into more sales… but you
either don’t know what they are…or haven’t even begun
to consider how to use them.
Here are some examples:
* free shipping.
* free product use instructions
* free customer service
* toll-free number
* free web site with all kinds of product use
instructions and examples
* free recipe booklet
* free articles
* free newsletter
* free catalog
* free ebook
* free blog
To create this list, you must be thorough and
take pains. This list will alter the way you do
business. You will no longer just do something…
you will do something and leverage it to make
more and faster sales. In short, you’ll market
the most intelligent way!
Sleuthing for List #2
In business to make money? Of course you are! That’s
why you need to start researching how other businesses
use the word “free.”
The great thing about business is that you can learn
from what others are doing, starting with but not
limited to people in your particular field. Of course
you want to know what your competitors are giving
away… but don’t think of limiting your researches to
them. Your task is to discover the best uses of “free”
by any company or organization whatsoever.
Keeping everything you find
Question! If you knew that doing something in your
business would produce constant profits, would
you treat that thing with the utmost care? You’re nodding
your head, aren’t you? “I’m no dummy. Of course I would.”
But the truth is… despite the fact that you KNOW
“free” works… your “free file” with all the pertinent
examples is still in your head and no where else,
right? Mistake!
Your free file is one of, if not the most important,
file in your business. No wonder! It contains exactly
what you need to profit… whenever you want to
profit. In short, your file and what’s in it are pure,
unadulterated magic.
Use “free” liberally
My dentist has a memorable poster on his wall.
Under a photo of a mouthful of decaying teeth it
says: “floss only the ones you want to keep.” Let’s use
the sense of this message to improve your marketing
prowess:
“Use ‘free” only on days you want to profit”; in other
words, on every single day you’re in business.
Where should you put these offers?
* top of all marketing/sales letters
* email subject lines
* post script on all correspondence
* on business cards
* in brochures
* in your shop windows
* on bags and packing containers.
Get the picture? Use them EVERYWHERE and ALL
the time. You see marketing never stops, and that means
your use of “free” never stops either.
Keep tabs on what works…. and what doesn’t.
It’s important that you know what works… and what
doesn’t… in your marketing. This means always
coding offers and/or (where you cannot tell yourself)
asking folks what they’re responding to. Always ask them!
Have your staff ask! Ask with a smile and get a million-dollar
response, the response that helps you determine what
to do and where to spend your time in future.
And, friend, start now. Don’t wait a single day to increase your
“free” repertoire and your use of this essential and
always special word. Remember, every day you use “free”
is golden!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
your coffers day after day. Smart marketers
triumph with it… while the also-rans scratch
their heads looking for the formula which
invariably yields those golden results.
You’ve simply got to know the word…and how
to use it ….] to make sale after sale and expand your
profits, even in dismal economic times.
Tah-dah! The all-powerful word is “free”!
Smart marketers know that the power of free
NEVER diminishes. People have always wanted…
and they will always want … free stuff.
Your task is to use the power of free to make
sales and increase profits… while not fatally turning
into merely a dispenser of free stuff and nothing more.
Brain storm all the things you give away already
The truth is, right now you’re probably already doing
and/or giving away one thing after another… while not
getting any credit for them whatsoever. Whoa! This is
because you have not brain stormed what you do in
your business. In other words, you are now doing things
that could be leveraged into more sales… but you
either don’t know what they are…or haven’t even begun
to consider how to use them.
Here are some examples:
* free shipping.
* free product use instructions
* free customer service
* toll-free number
* free web site with all kinds of product use
instructions and examples
* free recipe booklet
* free articles
* free newsletter
* free catalog
* free ebook
* free blog
To create this list, you must be thorough and
take pains. This list will alter the way you do
business. You will no longer just do something…
you will do something and leverage it to make
more and faster sales. In short, you’ll market
the most intelligent way!
Sleuthing for List #2
In business to make money? Of course you are! That’s
why you need to start researching how other businesses
use the word “free.”
The great thing about business is that you can learn
from what others are doing, starting with but not
limited to people in your particular field. Of course
you want to know what your competitors are giving
away… but don’t think of limiting your researches to
them. Your task is to discover the best uses of “free”
by any company or organization whatsoever.
Keeping everything you find
Question! If you knew that doing something in your
business would produce constant profits, would
you treat that thing with the utmost care? You’re nodding
your head, aren’t you? “I’m no dummy. Of course I would.”
But the truth is… despite the fact that you KNOW
“free” works… your “free file” with all the pertinent
examples is still in your head and no where else,
right? Mistake!
Your free file is one of, if not the most important,
file in your business. No wonder! It contains exactly
what you need to profit… whenever you want to
profit. In short, your file and what’s in it are pure,
unadulterated magic.
Use “free” liberally
My dentist has a memorable poster on his wall.
Under a photo of a mouthful of decaying teeth it
says: “floss only the ones you want to keep.” Let’s use
the sense of this message to improve your marketing
prowess:
“Use ‘free” only on days you want to profit”; in other
words, on every single day you’re in business.
Where should you put these offers?
* top of all marketing/sales letters
* email subject lines
* post script on all correspondence
* on business cards
* in brochures
* in your shop windows
* on bags and packing containers.
Get the picture? Use them EVERYWHERE and ALL
the time. You see marketing never stops, and that means
your use of “free” never stops either.
Keep tabs on what works…. and what doesn’t.
It’s important that you know what works… and what
doesn’t… in your marketing. This means always
coding offers and/or (where you cannot tell yourself)
asking folks what they’re responding to. Always ask them!
Have your staff ask! Ask with a smile and get a million-dollar
response, the response that helps you determine what
to do and where to spend your time in future.
And, friend, start now. Don’t wait a single day to increase your
“free” repertoire and your use of this essential and
always special word. Remember, every day you use “free”
is golden!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Saturday, 18 September 2010
Recognizing and celebrating your company's unsung heroes by Dr. Jeffrey Lant
Right now in your company there are "unsung heroes"
whose quiet dedication and, yes, devotion are keeping
you in business. These are the people who
* don't complain
* are present for work on time
* gladly help out as necessary
* are selfless and always focused on the good of the
business and its employees.
Every business has such people.
Every business relies on them.
Unfortunately, these fortunate businesses often
take such jewels for granted. That will never do.
1) Identify the "unsung heroes" of your company.
The better you know your employees, the easier
selecting your "unsung heroes" will be. When you
come to think about it, you'll know right away who
has done much for you and is deserving of special
recognition.
2) Have a classy recognition event.
Bringing in a couple of pizzas and saying some
nice words about the employee/s in question may
be ok for ordinary "thanks", but when an "unsung hero" is
being celebrated that is most assuredly not good enough.
3) Say it with silver
For hundreds of years, important occasions have been
celebrated by the presentation of silver objects. Why?
Because silver represents value, permanence, and
something splendid to show family and friends.
Such objects must ALWAYS be sterling (not plate) and
must ALWAYS feature a celebratory inscription:
"For (name) for exemplary service since (date).
From your friends and colleagues at (name of company.)
(date of presentation.)
4) Include a check
Whenever possible, you should also present your "unsung hero"
with a check for at least $1000. Remember, you are recognizing
one of the keys to your success. Reward this valuable person
accordingly.
5) Hold a recognition event
Remember, for the person you are honoring, whatever you
do will quite probably be unique in her life. Thus, if you do
the thing, do the thing right. This means holding some kind of
recognition event. In our busy times, luncheons are recommended.
Have it at a local restaurant with a function room. Make sure to
get your hero's name on the facility's calendar of events .
6) Invite your hero's family and friends
Again, remember that this event will quite probably be
unique in your hero's life. Thus, make it a point to invite
family and friends to attend. Let them see in what regard
you hold the honoree.
7) Get the day declared in her honor
Every public official from the President of the United
States down has the ability to help you recognize your
"unsung hero." How?
At least 30 days before the event send a letter to
* the governor of your state, or
* the mayor of your town, or
* your state representative or state senator.
All of them have resplendent certificates readily available
into which they can insert wording provided by you.
If you ask them to attend your event to present the
certificate themselves, they may well do so! This
provides an extra level of importance.
Note: if the service of your "unsung hero" has been
particularly noteworthy, do not hesitate to write the
president. You may well get a telegram or letter or, even,
(it happens) a phone call from the president himself...
and that would surely make your event notable!
8) Take lots of pictures. Post them on your website.
This is the moment for all shutterbugs. The more
pictures you take, the better. Post them prominently on
your website.
9) Deliver heartfelt, gracious, sincere remarks.
Don't stint on the compliments.
Talk from the heart about this person and what she
has done. Remember, she has been one of the reasons
for your success. Now is the moment to say so with
grace, felicity and warmth. Be sure to record your
words and give these, too, to your star.)
Last Words
We all mean to take the time and trouble to publicly
thank and honor the good folks who keep our company
going. But life has a way of getting away from us. That's
why you need to make honoring your heroes a matter
of priority and importance. They have served you well.
Now do what is called for to recognize them for all their
services. It is right and proper.
Worldprofit, Inc., www.worldprofit.com <http://www.worldprofit.com/>; where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to
www.jeffreylant.com <http://www.jeffreylant.com/>;
whose quiet dedication and, yes, devotion are keeping
you in business. These are the people who
* don't complain
* are present for work on time
* gladly help out as necessary
* are selfless and always focused on the good of the
business and its employees.
Every business has such people.
Every business relies on them.
Unfortunately, these fortunate businesses often
take such jewels for granted. That will never do.
1) Identify the "unsung heroes" of your company.
The better you know your employees, the easier
selecting your "unsung heroes" will be. When you
come to think about it, you'll know right away who
has done much for you and is deserving of special
recognition.
2) Have a classy recognition event.
Bringing in a couple of pizzas and saying some
nice words about the employee/s in question may
be ok for ordinary "thanks", but when an "unsung hero" is
being celebrated that is most assuredly not good enough.
3) Say it with silver
For hundreds of years, important occasions have been
celebrated by the presentation of silver objects. Why?
Because silver represents value, permanence, and
something splendid to show family and friends.
Such objects must ALWAYS be sterling (not plate) and
must ALWAYS feature a celebratory inscription:
"For (name) for exemplary service since (date).
From your friends and colleagues at (name of company.)
(date of presentation.)
4) Include a check
Whenever possible, you should also present your "unsung hero"
with a check for at least $1000. Remember, you are recognizing
one of the keys to your success. Reward this valuable person
accordingly.
5) Hold a recognition event
Remember, for the person you are honoring, whatever you
do will quite probably be unique in her life. Thus, if you do
the thing, do the thing right. This means holding some kind of
recognition event. In our busy times, luncheons are recommended.
Have it at a local restaurant with a function room. Make sure to
get your hero's name on the facility's calendar of events .
6) Invite your hero's family and friends
Again, remember that this event will quite probably be
unique in your hero's life. Thus, make it a point to invite
family and friends to attend. Let them see in what regard
you hold the honoree.
7) Get the day declared in her honor
Every public official from the President of the United
States down has the ability to help you recognize your
"unsung hero." How?
At least 30 days before the event send a letter to
* the governor of your state, or
* the mayor of your town, or
* your state representative or state senator.
All of them have resplendent certificates readily available
into which they can insert wording provided by you.
If you ask them to attend your event to present the
certificate themselves, they may well do so! This
provides an extra level of importance.
Note: if the service of your "unsung hero" has been
particularly noteworthy, do not hesitate to write the
president. You may well get a telegram or letter or, even,
(it happens) a phone call from the president himself...
and that would surely make your event notable!
8) Take lots of pictures. Post them on your website.
This is the moment for all shutterbugs. The more
pictures you take, the better. Post them prominently on
your website.
9) Deliver heartfelt, gracious, sincere remarks.
Don't stint on the compliments.
Talk from the heart about this person and what she
has done. Remember, she has been one of the reasons
for your success. Now is the moment to say so with
grace, felicity and warmth. Be sure to record your
words and give these, too, to your star.)
Last Words
We all mean to take the time and trouble to publicly
thank and honor the good folks who keep our company
going. But life has a way of getting away from us. That's
why you need to make honoring your heroes a matter
of priority and importance. They have served you well.
Now do what is called for to recognize them for all their
services. It is right and proper.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO ofWorldprofit, Inc., www.worldprofit.com <http://www.worldprofit.com/>; where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to
www.jeffreylant.com <http://www.jeffreylant.com/>;
Saturday, 11 September 2010
Internet readers beware! People are deliberately misleading you online. Here's why...
Achtung! Internet readers beware! People ared eliberately misleading you online. Here's why...
by Dr. Jeffrey Lant
Psst........ Michelle Obama is a lesbian who brings
adolescent girls to the White House and Camp David!
Hillary Rodham Clinton seduced Tom Cruise at her
private chalet in Russian River, California! Bill Clinton
is never invited there!
President Obama has moved over $4 billion of your
taxpayer dollars to Switzerland where he has a secret
bank account!
Hot "news" like this can be found any hour of the day
online... as one "insider" story after another, each more
scintillating, titillating, and scurrilous than the last
catches fire online and captures your attention.
Problem is, every single one of these "hot insider facts" is
not only wrong, but is deliberately invented (like the ones above)
to suit the purposefully invidious and always selfish and self-serving
purposes of the poster.
The question is: why are so many people all over the
world perverting the Internet by posting deliberately
erroneous, always hurtful, and completely false "information"?
Let's take a look...
Maladjusted kids with too much time and Internet savvy
Did you ever make a prank telephone call when you were
in grammar school? I did... and I suspect most of you did too.
Now, however, the pranks are not directed at one person,
but at millions. And the Internet is so configured that one
maladjusted kid sitting in his basement in Kalamazoo can
(within minutes) prank the whole world. To pimple-faced
Johnny who's a wash-out with the chicks, this is a thrill that
just won't quit. Unfortunately, the viruses he invents and
disseminates, the misinformation he circulates are very
real and cause, as he wanted, maximum dislocation and
harm. He's the man!
With malice towards all and charity towards none (pace
Abe Lincoln)
We live in the era of the empowered haters where daily
people as psychotic as Hitler and as malevolent as Stalin take
center stage. These people are hooligans on speed.
Shunned themselves, they are determined that the
successful of the world shall answer to them....or else.
In the "real" world, such creatures have limited influence
even if they turn into uni bombers, stalkers, and those who
(with cunning and skill) reduce their own pain by inflicting it
on the great of the land... or merely on an unfortunate soul who
happens to be in the wrong place at the wrong time. Now the
socially inept and clinically dangerous have scope for their
inadequacies.
For such people the Internet is a dream come true....
because now, without leaving their homes, they can
hurt, really hurt, brutally hurt people who have neither
heard of them... nor offered so much as an offending
word. The empowered hooligan doesn't care... to hurt
is his objective and if he determines to hurt... he has no
need whatsoever to justify the heinous act. He hurts, therefore
he is.
Misinformation as pay back
Got into an argument with your brother-in-law lately? Got
cut off on the turn pike and wrote down the license plate
number? Chastised by your boss in front of your colleagues
(never mind that he was right). Got blown off by the waitress
you made a pass at? You want pay-back, and you want it
NOW!
Voila! The Internet's at hand. Post! Publish! Hurt them...
feel vindicated, powerful, happy. Such commentary, posted
by the vengeful daily, floods the Internet. These comments are
invariably abusive, misspelled...and anonymous. You want
to hurt the boss all right... you want to show that girl to be
sure... but hold the name with the mayo. Cut them down to
size... but never,ever tell them who you actually are. Hurt and
hide, the coward's formula through history.
"Expose" your competitors by riding in on your white
horse
This is a biggie. In business? Got successful competitors?
In a hurry for success? Then use the Internet to besmirch
your competitors. Make up "confidential" information about
them. Pose as the readers' friend... let them in on the "secret"
about your competition. What matter that every word you
post is made up.... when YOU can benefit from the lie. Paint with
broad strokes: use innuendo, suggestion, go for the big lie.
Poor as you are, hiding behind email and anonymity, you
have license to prevaricate.
This format is used regularly by people in a hurry, by
the corner cutters, the self-appointed "truth tellers",
and by people with an axe to grind. They know that
online they can not only appear to be virtuous but
ride to the top of the search engines on the coat tails
of their well-known competitors. Such messages are a magnet
for the gullible and the credulous, for people whose "business" is to
manipulate the lazy and uniformed from whom they conjure money
without compunction -- and then disappear, the privilege of
the harlot throughout the ages.
Bait and switch
Back in the good old days of mail order there was a famous
ad that ran
SEX
Now that I've got your attention, let me tell you
about our terrific air conditioners.
A variety of this ad is launched daily on the net
which is why ads like the one with Hillary Clinton above
are created. Sex, as every marketer knows, sells. And
the more licentious and lubricious the better, no matter
than the message is false from start to end.
Reader Beware!
Today you will be the recipient of online lies, smut, and
vulgarity. That is why today you must be chary and cautious
about what you choose to believe and the judgements you
make.
* Ask yourself whether what you are reading is likely.
If the claim is outrageous and exaggerated, it is unlikely
to be true.
* Is the claim signed? Is someone willing to take
responsibility? If not, it is hearsay and rumor in which
case who is benefiting from it?
* Has the person attacked been given the chance to
respond... or is the claim advanced by one person who
attacks... but will not let his victim respond? Fairness is
never in the repertoire of the irresponsible.
* Is there a clear beneficiary for what is being written?
Is this person assailing because they will benefit thereby?
Below the surface of seeming honesty, there is always
avarice.
* If the claim is attributed, does that person have anything
to lose? Established persons and institutions are responsible
at least in part because they have much to lose by being
irresponsible. Those with nothing to lose can make
the most irresponsible claims with impunity... and so they do.
That they do is a sure sign of their insignificance and
unaccountability.
Consider the source
When I was growing up in Illinois in the 'forties, my
father had an expression: "Consider the source." When
some comment or rumor reached us, he'd say these
words. I now think of them often as I, like you, receive
the filth and lies deliberately disseminated by those who
may be Internent savvy but are bankrupt in all other ways.
My advice to you is to ignore, beware, and in all cases
consider who is benefiting from the lies, misrepresentations,
and fabrications before us. When they cannot touch us,
the perpetrators y shrivel and die, fulminating still but powerless
and pathetic.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to www.jeffreylant.com
Friday, 20 August 2010
I know your ads aren't working.
How do I know this?
Because I'm betting that you're probably getting a pathetically
low click-through rate and an almost non-existent conversion
rate out of those ads.
Let me explain.
The truth is, banner ads and link exchanges just don't work
anymore. People just ignore them completely.
Google and other major companies that get the bulk of their
profits from advertising have tried to counteract this
'banner blindness' by making ads different sizes
- which worked ... for awhile.
You can be the best graphic designer or copywriter in the
world - and it doesn't make one bit of difference. Your ads
still have a horrible conversion rate.
Want to know which kind of ads people don't ignore?
==> Header Ads.
The header is the area at the very top of a web page. It
usually includes the product name, maybe a photo of the
creator and a graphic of a software box or book cover.
It's also the very first thing people notice on a website,
and the very first graphic to load.
Now what if you could take this same header area from
someone else's site and put YOUR ads on it?
Can you see just how much more targeted that would be?
The site visitors can't help but notice it - which means
you get more click-thrus and more eager buyers coming
to YOUR site!
See what I mean at http://www.HeaderAds.com/13499
It's like getting someone else to do all the marketing
for you. All you do is sit back and watch as the customers
pour in!
And best of all - if you go to http://www.HeaderAds.com/13499
- you'll find out exactly how much this advertising costs:
Nothing!
But I should warn you. As soon as the big marketing
pros hear about this - their servers are going to fill up
fast. And once the space fills up, they might have to
start charging.
Get in now before it's too late - http://www.HeaderAds.com/13499
Because I'm betting that you're probably getting a pathetically
low click-through rate and an almost non-existent conversion
rate out of those ads.
Let me explain.
The truth is, banner ads and link exchanges just don't work
anymore. People just ignore them completely.
Google and other major companies that get the bulk of their
profits from advertising have tried to counteract this
'banner blindness' by making ads different sizes
- which worked ... for awhile.
You can be the best graphic designer or copywriter in the
world - and it doesn't make one bit of difference. Your ads
still have a horrible conversion rate.
Want to know which kind of ads people don't ignore?
==> Header Ads.
The header is the area at the very top of a web page. It
usually includes the product name, maybe a photo of the
creator and a graphic of a software box or book cover.
It's also the very first thing people notice on a website,
and the very first graphic to load.
Now what if you could take this same header area from
someone else's site and put YOUR ads on it?
Can you see just how much more targeted that would be?
The site visitors can't help but notice it - which means
you get more click-thrus and more eager buyers coming
to YOUR site!
See what I mean at http://www.HeaderAds.com/13499
It's like getting someone else to do all the marketing
for you. All you do is sit back and watch as the customers
pour in!
And best of all - if you go to http://www.HeaderAds.com/13499
- you'll find out exactly how much this advertising costs:
Nothing!
But I should warn you. As soon as the big marketing
pros hear about this - their servers are going to fill up
fast. And once the space fills up, they might have to
start charging.
Get in now before it's too late - http://www.HeaderAds.com/13499
Friday, 9 July 2010
How To Plan Your Traffic Generation Strategy
One of the biggest mistakes entrepreneurs make when trying to drive
traffic to their website is a failure to plan.
As a business owner your number one task and responsibility is to
plan your business. Experts recommend spending at least 25% of your
time planning. Everything from your finances to your traffic
generation strategy should be planned. Here’s what to consider
when planning your traffic generation strategy:
#1 What are your traffic goals?
#2 What tools are you going to use to achieve those goals?
#3 What is your budget?
#4 What goals do you have for each traffic generation tool and how are you
going to achieve them?
#5 How are your testing and tracking results?
#6 How do all your tools and traffic generation tactics work together?
#7 How often will you reassess, analyze, and plan your strategy?
Your plan may not be linear. It could be a mindmap, a flowchart, or a
simple free form paragraph. There isn’t a right or wrong way to plan,
what is important is that you do it. Having a plan will make sure you
don’t miss a step, make mistakes, or skip over a potentially lucrative
and effective traffic generation strategy.
Need help creating your website traffic plan?
Website Traffic Explosion helps you do more than plan your traffic
generation strategy, this report offers valuable, and proven, tactics
to help you succeed above and beyond your traffic generation goals.
http://www.onlineprofitsite.com/?rd=am8JMOvA
traffic to their website is a failure to plan.
As a business owner your number one task and responsibility is to
plan your business. Experts recommend spending at least 25% of your
time planning. Everything from your finances to your traffic
generation strategy should be planned. Here’s what to consider
when planning your traffic generation strategy:
#1 What are your traffic goals?
#2 What tools are you going to use to achieve those goals?
#3 What is your budget?
#4 What goals do you have for each traffic generation tool and how are you
going to achieve them?
#5 How are your testing and tracking results?
#6 How do all your tools and traffic generation tactics work together?
#7 How often will you reassess, analyze, and plan your strategy?
Your plan may not be linear. It could be a mindmap, a flowchart, or a
simple free form paragraph. There isn’t a right or wrong way to plan,
what is important is that you do it. Having a plan will make sure you
don’t miss a step, make mistakes, or skip over a potentially lucrative
and effective traffic generation strategy.
Need help creating your website traffic plan?
Website Traffic Explosion helps you do more than plan your traffic
generation strategy, this report offers valuable, and proven, tactics
to help you succeed above and beyond your traffic generation goals.
http://www.onlineprofitsite.com/?rd=am8JMOvA
Monday, 26 April 2010
When you sit down at your computer do you really know how to make money or is it just "trial and error"?
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- Every week Worldprofit's Chief Technology Officer and Millionaire Bootcamp Instructor George Kosch makes a live online presentation.
- These presentations focus on just what you need to do to profit. No fluff. Just fact and proven money-making techniques for whatever you're selling. Got a question? Ask it. We encourage interactive learning.
- You need NO special equipment to participate in Millionaire Bootcamp sessions. Just a computer with Internet connection.
- Each Millionaire Bootcamp presentation is recorded and immediately posted for convenient 24/7 online access.
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Tuesday, 20 April 2010
Friday, 16 April 2010
Thursday, 15 April 2010
Monday, 12 April 2010
Please accept this BONUS just for visiting...
And YES, You Can Make Daily Cash on Autopilot! http://ping.fm/nCWdL
And YES, You Can Make Daily Cash on Autopilot! http://ping.fm/nCWdL
Sunday, 11 April 2010
Add "Developer Unrest" to the Agenda for Twitter's Inaugural Developer Conference: http://ping.fm/Qvs7W
Hello world!
Hi, everyone and welcome to the first post of Elspeths Review! The blog will contain reviews on a variety of Internet Marketing products all with honest, trustable feedback. I will try and cover as wide a variety of products as possible, which will include such items as SEO products, WordPress products, AdWords and even List [...] http://bit.ly/anGG5O
Saturday, 3 April 2010
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Tuesday, 16 March 2010
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=> 10,000 Products to Sell - you keep 100% of the Commission
=> Your own lead-generating website on your own www. address
=> 50,000 Visitors to the website of your choice
=> 20,000 Safelist credits for promoting YOUR business
=> eReport: #1 Google and Yahoo in 5 minutes, No Joke!
=> eReport: Your $100,000 A Year Business Blueprint
=> $400 of free digital products every month at your fingertips!
=> LIVE Training on how to use MILLION DOLLAR AUTOPILOT SYSTEM!
PLUS! You get resell rights to hundreds of in-Demand products
to earn 80% commission!
TIME-SENSITIVE BONUS
The Bonus Package includes:
*Traffic Booster - 15,000 Ad Credits Instantly
*SafelisteXtreme - Submit your Ads to 20,000 Subscribers
*Plus our Secret Report For Getting MASS TRAFFIC on AutoPilot
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Thursday, 25 February 2010
==> #1 Google and Yahoo in 5 minutes, No Joke!
It was a lucky accident that we discovered this amazing trick.
It can make YOU #1 on Google in less than 5 minutes for some pretty competitive keywords!
Yes, it may sound too good to be true now, but hey just try it out.
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*Plus our Secret Report For Getting MASS TRAFFIC on AutoPilot
==> http://www.OnlineProfitSite.com/?rd=kf45oZR8
It can make YOU #1 on Google in less than 5 minutes for some pretty competitive keywords!
Yes, it may sound too good to be true now, but hey just try it out.
=> Anyway we're giving our tip away for free if you attend today's live webcast.
Note: These top listings stay on top for ages, you don't have to maintain them.
TIME-SENSITIVE BONUS
The Bonus Package includes:
*Traffic Booster - 6000 Ad Credits Instantly
*SafelisteXtreme - Submit your Ads to 5000 Subscribers
*Plus our Secret Report For Getting MASS TRAFFIC on AutoPilot
==> http://www.OnlineProfitSite.com/?rd=kf45oZR8
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